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12
Mar

¡Q’Viva! The Chosen Brings Latino Culture to TV, Without Stereotypes

Flamenco Dancers in Action II

Have you heard of the show ¡Q’Viva! The Chosen with Marc Anthony and Jennifer Lopez? For some reason, I had not heard about it until I saw a couple of people talking about it on their blogs and Twitter. Having missed the first episode on Fox, I made sure to record the second episode this past Saturday and am so glad I sat down to watch it this morning because the concept is wonderful! I can’t remember Latino culture ever being shared on TV at this level.

Latinos on TV, Without the Stereotypes

I absolutely love that they’re highlighting Latinos in a positive way and focusing on the richness of our community – minus the stereotypes. More people need to do that. Advertising executives, marketing professionals, the TV and movie industry, and many others, should learn from this show and realize that Latinos are so much more than what is currently portrayed in the media. I commend ¡Q’Viva! for bringing Latino culture to the public. I also commend them for featuring all colors of the Latino community, because in truth, it is very rare to see the Indigenous and African sides of Latino culture on TV (save for documentaries), let alone on a major network.

Hispanic Advertising Done Right

Something else I noticed while watching the show was that some of the commercials were targeting Hispanic consumers. This comes as no surprise, given the theme of the show, but what I enjoyed was that they were tastefully done.

For example, there was a commercial for Verizon that showed a mother and daughter inside their store shopping for new cell phones. The mother and daughter went back and forth a bit asking questions of the sales representative and in one instance you hear the daughter address her mom as “mamá” instead of “mom” or another variation. It was subtle, but noticeable. I instantly knew that even though the commercial was universal and meant for anyone, they were speaking to Hispanics by simply using a Hispanic family and using the term mamá. There was no need to use flamenco music, under-dressed dancing women, or any other well-known stereotypes in marketing to Latinos.

Felicidades ¡Q’Viva! for putting thought into your show and executing it well. Keep up the good work throughout the rest of the season. I look forward to watching the show and continuing to see talented Latinos highlighting the beautiful culture of Latin America. I hope that those in the Hispanic marketing and advertising industry study the show and the viewer’s demographics well, so they can make changes to the current methods used in speaking to Latinos living in the U.S.

Have you watched the show? What did you think of it?

Other articles about ¡Q’Viva! The Chosen:

Photo: Flavio/Flickr

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Ella Media focuses on connecting businesses with today's digital Latina and provides digital marketing and consulting services for large brands, small businesses, and social media savvy women.

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Are Stereotypes or Generalizations Necessary for Our Society and to Understand Our World? — ModernMami™.com, March 16th, 2012 on 11:33 am

[...] above statement was from a tweet I received the other day in response to my article about ¡Q’Viva! The Chosen. My article focused on how the show is highlighting Latinos in a positive way and I wrote that [...]

LATINAS THINK BIG LA | Ella Media marketing and consulting, October 9th, 2013 on 10:40 pm

[…] other initiatives. Supporting Latinas is important to us at Ella Media, which is why we celebrate positive portrayals of Latinos in the media and good Hispanic marketing initiatives. Naturally we wanted to support our friends at ELLA […]